For a more responsible foundry industry.

Our privacy policy

NovaCast Systems AB (“we” or “us”) is responsible for your personal data under the EU directive GDPR (General Data Protection Regulation). We handle all personal data in accordance with this privacy policy, regardless of where the person is located geographically.

Why do we have a privacy policy?
On May 25 2018, a new General Data Protection Regulation (GDPR) will come into effect. The regulation applies to the EU / EEA. This means that current differences between countries will be minimized. We protect your personal privacy. We therefore strive to always protect your personal information in the best possible way and comply with all applicable laws and regulations regarding data protection. Through this privacy policy, we would like to inform you about how your personal information is processed by us. This policy applies to all information collected when you make a purchase from us and when you use our website. We also collect information from prospects and others who contact us and show an interest in our products and services; this in order to accommodate their interest.

Who is responsible for your personal information?
NovaCast Systems AB, corporate identity number 556844-8244, with the address Soft Center, 372 25 Ronneby, phone number +46 457 465 800 is responsible for processing your personal information. You can always contact us by calling +46 457 465 800 or sending an e-mail to if you have any questions or concerns.

What personal data do we handle?
The personal data we process is the information you have provided us with, which we collect through our website, via our partners or from a third party, for example information we receive from various third-party vendors in the context of ad networks.

Personal information you have provided to us:
When you make a purchase or have an agreement with us, you will provide some information about you, as well as when you sign up for a newsletter. You may also provide information to us for other reasons. The information you provide may be, for example, your name, your contact details, your personal preferences and your phone number.

Personal data we have collected from you:
We will process information about your purchase as well as your purchase history. We may also process information about you for marketing purposes, or to enhance your customer experience with us. We have this personal data to be able to fulfill agreements, meet our legal obligations and / or meet the interests and expectations that you may have. Information may also be collected from public records and databases.

For what purposes do we process your personal information?
Administration of your purchase:
We process your name, e-mail address, shipping address, and phone number (“your contact information”) to manage your purchase and to fulfill our commitments to you as a customer. The legal basis for our treatment is that it is necessary for us to fulfill the agreement regarding your purchase. If your contact details are not disclosed to us, we are unable to complete your purchase or otherwise fulfill our commitments in relation to you. We also process your contact details as well as details of your purchase to handle your claims for cancellation and warranty. The legal basis for this treatment is that it is necessary for us to fulfill the agreement regarding your purchase.

Marketing our products via e-mail
While processing a purchase, we will also use your name and e-mail address to market our products via e-mail by sending out newsletters and promotional offers. We will also send our newsletter if you have requested this specifically on our website. In order for you to get offers that are relevant to you, we will in some cases adjust the marketing content. The legal basis for this personal data processing is your consent, which you do not need to leave in order to conduct a purchase.

When using our website, we may collect and analyze your IP address, items you have shown interest in and your browsing behavior on our site (“Profile Data”). In these cases, we use Google Analytics. Our analysis of profiling data gives us increased knowledge and understanding of our customers in general, and also enables us to present offers directly to our website that we think are relevant to you (so called profiling). The legal basis for this personal data processing is our legitimate interest in being able to develop our business and to market products for you that we believe you may be interested in. To prevent information about you being saved through Google Analytics, you can use a browser add-on. If you have agreed to receive e-mail marketing, as described above, we will also use the results of our profiling data analysis to customize our promotional offers to you.

Who can access your personal information?
Your information is only considered for us as a starting point. We can also share your information with our suppliers as described below.
• To deliver your order to the agreed delivery address, we will share your contact information with the logistics company to pack and send your order.
• Our internal and external IT providers and all other suppliers we hire may access all of our personal information we handle about you, however, only to the extent necessary to fulfill their commitments to us.

How long do we save your personal information?
The personal data that we process in order to administrate your purchase or to fulfill our obligations to you in accordance with your agreement will not be stored for a longer period of time than is necessary to manage your purchase or fulfill our agreement. For accounting purposes, we will keep information about our agreement with you for at least seven years in accordance with current accounting legislation. Personal data for receiving e-mail marketing will be saved for this purpose until you unsubscribe or ask us to stop contacting you or opposing processing of your personal data for direct marketing. Your personal data may be stored longer than stated above to the extent that we are required to do so by law, regulation or governmental decision.

How can you influence the way we handle your personal information?
You are entitled to object to the processing of your personal data for direct marketing and / or profiling at any time. If you inform us that you oppose the processing of your personal data for the purposes of direct marketing and / or profiling, we will not continue the processing of your personal data for these purposes. We will also delete the relevant personal data – unless we need to continue processing the data in question for any other purpose in accordance with this privacy policy. In accordance with current data protection laws, you are entitled to access information about the personal data we process about you, free of charge. If you want such information, you can request this by contacting us by post or e-mail. Our contact details are shown above. You may also, under certain conditions, request the deletion or restriction of your personal information or object to our treatment. You also have the right to file a complaint with the Swedish Data Inspection Authority or other competent supervisory authority that supervises the company’s handling of personal data. You may also, under certain conditions, extract the personal data that you have provided to us in a structured, widely used and machine-readable format and may transfer them to another personally responsible person (data portability). You are entitled to revoke all or part of any given consent for processing personal data at any time. The revocation of your consent means that we will not continue to process your personal information for the purpose of your consent and that we delete the personal data in question – unless we need them for any other purpose under this privacy policy.

How do we use cookies?
According to the Electronic Communications Act, which entered into force on July 25, 2003, anyone visiting a website should be notified of cookies. When you visit our site, cookies are stored on your computer. Some cookies will not be stored on your computer for a long time; they will disappear when you close your browser. With the Google Analytics tool, so-called permanent cookies will be stored. They have a maximum lifetime of about two years. If you do not accept the use of cookies, you can set your browser to automatically deny cookies or inform you if a web page uses cookies.


Last update: May 25, 2018

>> If you have any questions regarding our privacy policy, don’t hesitate to contact us at

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